Baby Gains
Business Overview
Baby Gains sells fitness equipment that helps children build strength, coordination and confidence through age-appropriate products.
The existing store undersold the brand and made product discovery harder than it needed to be, so the goal was a complete redesign rather than a refresh.
What we did
Shopify DevelopmentStore RedesignUI/UX DesignEcommerce
Baby Gains
Project Overview
We rebuilt the storefront around a modern shopping experience that reflects the brand and simplifies product discovery, starting with navigation and collection structure.
Collection and product templates were redesigned with a stronger visual hierarchy, then made fully responsive so the journey holds together from desktop through to mobile.
- Complete Shopify store redesign
- Navigation and collection organisation rebuilt for discovery
- Collection page design with a clearer product hierarchy
- Product page design that gives each item room to sell
- Responsive storefront tested across desktop and mobile
